Image is a powerful word. It is what you want to project to others, how do you want others to judge you? What impression you want to leave behind? Who you are, what you do and how you look. All these factors contribute to the image your brand will get in business communication.
In the business world, image is everything. Studies have been done on how customers judge a potential service provider, and if they don’t feel comfortable with the company’s image and how it is being conveyed, chances are there that the customer will choose not to purchase from that company.
Think about someone you just met for the first time. What are your first impressions of him or her? It is the same way when it comes to communicating a brand image.
Do you think that someone is friendly, professional? Within 3 seconds, we silently decide whether we want to continue this conversation or not based on what we have heard or seen from the person in question. How well you can sell and convince your brand value and ideas will depend on your visual and vocal impact not on what you say.
Communicate correctly about the message about yourself and your brand. Do the best that you can for your brand when creating it in terms of naming, logo, colours, an accessible website and strategies. All these will aid the positive communication of your brand values from the moment your brand walks into view of your target market. A Picture paints a thousand words.
First impressions are lasting impressions.
There is no place where this idea comes onto play more than on a business website. Smart companies know that they only have a few minutes, if not mere seconds, to make a good first impression when a customer lands on their website. What happens if that company’s home page is full of distracting images, out of date information, and copy that is poorly put together, full of (heaven forbid) spelling and grammatical errors?
Image is everything on the web. A lost sale is only a click away. The website’s written content is a very good avenue to grab visitor’s attention and keep it. The rise in online business and written communications on web pages and in email increases the power of words.
Words say so much about your business. Mistakes in your written words convey an image of laziness; that you don’t know any better, and that if you don’t pay attention to your business image, what kind of service or product can the customer expect?
In businesses of all sizes, it is vital that managers recognize the importance of creating and maintaining a strong image, and that they also make employees aware of it. Corporate image begins within the offices of a company's managers. It should be based on the development of good company policies, rather than on controlling the damage caused by bad company policies.
Society's growing expectation that corporations be socially responsible is another factor that points at the importance of image in business communication. Many of today's consumers consider the environmental and social image of firms in making their purchasing decisions. Thus, if customers develop a negative perception of a company or its products or cannot easily access the brand on line, its sales and profits assuredly will decline. Your employees must have adequate understanding of the company’s products and services, this will enable them to discuss excellently well with prospects. Every business needs good customer services, and only knowledgeable employee will have what to offer when providing solution to clients’ problem. Those that matters in a company must have all it takes to sell the company anywhere, living the life of the brand they sell is not excluded.
Why not package your brand and your brand ambassadors (employee) to showcase credibility and value from the word “GO” for your brand to survive despite any market trend. Don’t look like an amateur! Business communications exist as important tools used to develop customer loyalty, and customer loyalty is necessary to turn those hits into sales.
Hire a professional today for your business, and you will see the results.
Thank you.
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